The Native by Urban Company water purifiers (like the M1 and M2 models) are highlighted for several key features, primarily focusing on long-term filter life, comprehensive warranty, and smart technology.
Here are the top 7 features:
✨ Top 7 Features of Native by Urban Company RO Water Purifiers
2-Year No-Service/Filter Life: This is one of the most emphasized features. The advanced filters (supported by technologies like Smart Rinse) are designed to last for two years without needing a service visit or filter change, significantly reducing maintenance hassle and cost.
2-Year Comprehensive Warranty: They offer a 2-year unconditional warranty that covers all filters, membranes, and electrical parts at zero service cost. This is generally more extensive than the standard 1-year warranties offered by competitors.
Advanced Multi-Stage Purification: The purifiers feature up to 10 stages of purification (depending on the model) including RO, UV, UF, and a health booster that infuses the water with beneficial elements like copper, alkaline, and essential minerals.
Smart IoT Features (M2 Model): The M2 model is an IoT-enabled smart purifier that connects to the Urban Company app. This allows users to:
Track filter health status and consumption.
Receive automatic service alerts.
Convenient Dispensing Modes (M2 Model): The M2 model features PresetMode™ dispensing with options like Glass mode, Bottle mode, or Free-flow mode for automatic water dispensing.
In-Tank UV Sterilization: Many models include a continuous In-tank UV light to keep the stored water safe 24x7 by eliminating germs, bacteria, and viruses.
Sleek and Modern Design: The purifiers are designed with a slim, sleek, and modern aesthetic (often with a metallic finish and LED indicators) to fit well in contemporary kitchens.

